As many businesses and organizations grow, they may realize a demand for more printed products. It may become too time consuming to continue producing in house.
Calling a printer is the natural answer. But how expensive is it? What should it look like? What kind of paper should I print on, and how many should we buy?
Budget
Determining a budget is the first step. Champagne taste on a beer budget is a common factor. Are you spending $50.00, $500.00 or $5000.00? Whether you are offset printing or digital photocopying, in 1 colour or 4 colour will be determined by what your budget allows.
Quantity
The more you buy, the less per piece your cost will be. A six month supply is generally recommended. If you are sure you will not require any changes, then 1 year is also a good choice.
Print One Side or Two
The amount of information you have will help determine if you need to print on one side or two.
Size
The size of your printed product will again be determined by how much information you have, and what budget you have allowed. If you have a small amount of information the instead of and 8.5 x 11″ brochure, a 4.25 x 11″ rack card size will do.
To be continued…
