Printing & Design Tips 101 continued

Posted by: amy  //  Info About Printing

Bindery
Does your brochure require folding, do your invoices need to be in a book or numbered?

Austin Graphics has a full service bindery, from stapling to coil binding, laminating
to shrinkwrapping. We have what it takes to finish your project.

Artwork
Are you designing your own printing or do you require it to be done for you?

Our Art Department is fully equipped with Mac and PC computers to output from your
disc or emailed file. Call our office for file specifications required.

Design is our specialty… our experienced designers will create an image to fit your
business.

Estimate
Always get an estimate before you begin so there are no surprises. If you are price
shopping, make sure each company has exactly the same information. Your can not
compare apples to oranges. If four colour process is not in your budge, try a smaller
quantity and digital colour copying. Austin Graphics will work with you to find the
right process that fits what you need, at the price you can afford.

Stay tuned for more information about printing :)

Printing & Design Tips 101

Posted by: amy  //  Info About Printing

As many businesses and organizations grow, they may realize a demand for more printed products. It may become too time consuming to continue producing in house.

Calling a printer is the natural answer. But how expensive is it? What should it look like? What kind of paper should I print on, and how many should we buy?

Budget
Determining a budget is the first step. Champagne taste on a beer budget is a common factor. Are you spending $50.00, $500.00 or $5000.00? Whether you are offset printing or digital photocopying, in 1 colour or 4 colour will be determined by what your budget allows.

Quantity
The more you buy, the less per piece your cost will be. A six month supply is generally recommended. If you are sure you will not require any changes, then 1 year is also a good choice.

Print One Side or Two
The amount of information you have will help determine if you need to print on one side or two.

Size
The size of your printed product will again be determined by how much information you have, and what budget you have allowed. If you have a small amount of information the instead of and 8.5 x 11″ brochure, a 4.25 x 11″ rack card size will do.

To be continued…

What is Screen Printing?

Posted by: amy  //  Info About Printing

Screen printing is a durable & weather proof printing process. There are a variety of materials & products available. T-shirts, site signs and magnets are good examples of a screen printed product. In screen printing, or silk screening, ink is spread across a fine open-mesh fabric that is held in place within a frame. A squeegee is used to force the ink through the open areas of the fabric to form the image.

Artwork printed onto vellum is placed onto a framed screen. The screen is coated with a photo sensitive emulsion, it is held in place under vacuum and then exposed with intense light which burns the image into the screen. Any non-image areas become permanent, which blocks the ink from passing through everything except the imaged area. Ink is poured inside the frame and a squeegee is drawn across the screen pushing the ink through the imaged area onto the printing surface. The inks are usually the consistency of thick paint. Due to the thickness of the silk screening ink, prints coming off the press cannot be stacked; they must either pass through a dryer or be separate on racks to air dry.

Although automatic presses are available some silkscreening is still performed by hand. The process while relatively slow, is versatile enough to be performed on almost any clean flat surface.

All About PMS Ink Colours

Posted by: amy  //  Info About Printing

Austin Graphics uses soy based ink on all our printing presses. There are 40 standard ink colours in stock at all time. There is no extra charge when using standard colours.

If a colour is needed that does not match any of the standard colours, a PMS colour would be used.

Pantone Matching System (PMS) is an international printing colour standard providing an accurate method for the selection and matching of colour.  THe Pantone Colour Formula Guide is a colour swatch booklet that contains ink samples with identifying names or numbers and colour mixing formulas for over 750 colours. In the swatch booklet, ink colours are shown on both coated paper, where the ink has a brighter shinier appearance, and uncoated paper, where the ink has a matte appearance, giving the customer an opportunity to see how the final printed colour will look.  Austin Graphics can provide you with any of the colours shown in the PMS guide.  There is a minimal mixing charge when PMS colours are used.